Key Highlights
- Very high referral rate from existing customers for new members
- Situated in the heart of Inner West Sydney where there was non-stop local development in the last 10 years, ensuring new residents locating to vicinity
- Over 272 members providing recurring revenue, additionally casual memberships and concession packs (i.e. class pass) on top of that
- over $104,000 of upcoming auto-debit payments to come in the next 6 months
- Sauna and remedial massage are available on site
- Trading 7 days a week from 5am-10pm
- The reason for sale is that the owner wants to spend more time with his wife and child who is in primary school
Growth Potential
- Pre-COVID, Newington College brought in 60 boys for a routine of attending 3 times a week, and are likely to return
- Untapped or underutilized marketing in the realm of social media, billboards, and signage
- Massive e-Commerce potential once web site is promoted and shopping cart option available for current and new customers
- About to partner with an exercise physiologist to be a value-add to complement personal trainers as well as combined quality recovery with remedial massage
- Over 2000 former members available to communicate and request to return now that lockdown has subsided
Sale of business includes:
- $153,000 of equipment value
- 60 online on-demand exercise classes with varieties such as spin, bodyweight conditioning, yoga, stretch and pilates, streamlined during past COVID period
- newly upgraded CRM system since 2020 to include better management of staff and stakeholders as well as customers
